About us
Your recovery is our priority
At Appleby Injury & Massage, we’re passionate about helping people move better, recover faster, and perform at their best.
- Nearly 10 years of professional experience
- BSc Hons Sports Therapist
- Leeds Beckett graduate in BSc Hons Sports Therapy
- Elite sport Grimsby Town FC & Leeds Rhinos
Our story
Founded by William Appleby, a fully qualified BSc Hons Sports Therapist with almost 10 years of clinical experience, Appleby Injury & Massage has built a reputation for delivering professional, evidence-based care to clients across Louth and the surrounding areas.
After graduating from Leeds Beckett University with a degree in Sports Therapy, our founder gained invaluable experience working with elite athletes and professional sports organisations, including Grimsby Town Football Club and Leeds Rhinos. This background has provided extensive experience in diagnosing injuries, developing rehabilitation programmes, and supporting individuals from all walks of life, from professional athletes to people simply wanting to live pain-free.
How we work
Based in Louth, Lincolnshire, we pride ourselves on offering honest advice, personalised treatment plans, and a hands-on approach that focuses on achieving long-term results rather than just short-term relief.
Whether you require sports massage, acupuncture, injury assessment, or a bespoke rehabilitation programme, every treatment is designed around your goals, helping you return to work, sport, or everyday life with confidence.
Inside the clinic
FAQs
Who will I be seeing?
You’ll be seen by a Level 5 qualified sports massage and rehabilitation therapist, William Appleby, with additional legal qualifications in acupuncture. Every appointment is delivered personally, not passed to a junior or a trainee.
What’s the difference between a Level 5 Sports Therapist and a BSc Hons Sports Therapist?
A Level 5 qualification is a diploma-level award, typically completed in 1–2 years, that provides solid practical training and is enough to work professionally as a sports therapist. A BSc (Hons) is a full university degree, usually 3 years, that covers the same practical skills but goes deeper into anatomy, physiology, research, and clinical theory. Both are legitimate routes into the profession — the degree simply involves a higher level of academic study alongside the hands-on training.
Are you insured?
Yes, fully. Public liability and professional indemnity insurance are held as standard. Copies available on request. We are not HSPC qualified.
Not sure which appointment is right for you? Get in touch and we’ll be happy to recommend the most suitable treatment for your needs.