Last updated: 4th August 2026
Privacy Policy
This Privacy Policy explains how Appleby Injury & Massage collects, uses, and protects your personal information when you visit our website or get in touch with us.
We take your privacy seriously. If anything below is unclear or you’d like to exercise any of your rights, please contact us using the details at the end of this policy.
Who we are
Appleby Injury & Massage is a sports therapy and rehabilitation clinic based in Louth, Lincolnshire, United Kingdom. For the purposes of UK data protection law (UK GDPR and the Data Protection Act 2018), Appleby Injury & Massage is the “data controller” responsible for your personal information.
Trading name: Appleby Injury & Massage
What information we collect on this website
We collect personal information in two ways through this website.
When you contact us directly
If you use our contact form or email us:
- Your name
- Your email address
- Your phone number (if you choose to share it)
- Any details you share with us in the message
Information collected automatically
When you visit our website:
- Your IP address, browser type, device type, and operating system
- The pages you visit and how you interact with them
- Cookies and similar technologies (see our Cookie Policy)
How we use your information
We use your personal information for the following purposes:
- To respond to your enquiries. If you contact us directly, we use your details to reply and answer your questions.
- To improve our website. We use anonymous analytics to understand how visitors use the site and where it can be improved.
- To comply with legal obligations. Where we’re required to keep records or respond to lawful requests.
Our lawful bases for processing
Under UK GDPR, we rely on the following lawful bases depending on the situation:
- Legitimate interests: for responding to your enquiries, improving our website, and the general running of the business
- Consent: for the use of non-essential cookies
- Legal obligation: for anything required by law
We do not pass your details to any third party for marketing purposes.
How long we keep your information
- Email enquiries: up to 24 months from your last contact, after which we delete them.
- Website analytics: anonymised after 14 months in line with Google Analytics 4 defaults.
- Backups: rolling 30 to 90 day cycle.
Your rights
Under UK GDPR you have the following rights:
- To be informed about how your data is used (this policy)
- To access the personal information we hold about you
- To have inaccurate information corrected
- To request deletion of your data
- To restrict or object to how we use your data
- To request a copy of your data in a portable format
- To complain to the Information Commissioner’s Office (ICO)
To exercise any of these rights, please contact us using the details above. We’ll respond within one calendar month.
How to complain to the ICO
If you’re not happy with how we’ve handled your personal information, you can complain to the UK’s data protection regulator:
Website: ico.org.uk/make-a-complaint
Helpline: 0303 123 1113
Changes to this Policy
We may update this Privacy Policy from time to time. The “Last updated” date above will reflect any changes.
If anything in this policy is unclear, or you’d like to exercise any of your rights, please get in touch.